Online trading has continued continually to increase and buying and selling online will simply increase over the next 10 or 230 years as the technological revolution continues to gain momentum. Many companies are now realising that having an online web presence is increasingly important for ones business. Below we look at some important and fairly simply things you can do to gain more presence.
1. You do need a website to start with and you will need to consider carefully things such as web host and domain name. If your business is a business focused on localisation, i.e. you are a garage in a specific city looking for local business then make sure you buy either your own country's domain or hosting or perhaps both. Ideally though if you are for example, UK based, buy a co.uk domain and host in the USA or buy a dot.com and then host in the UK. Some British people do use dot.com to search thus covering co.uk and com does help. To be seen high on co.uk results though you will need to have either a co.uk domain or hosting physically sat in the UK.
2. Try and make the site good for the web. Make the Meta Tags page specific, name the images well, include alt tags (also known as alternative tags) and importantly, make the keywords density on each page good. By this I mean to have a decent and realistic number of instances on each page, of that pages keywords. On a webpage about a Bristol garage, have the words Bristol and garage on that page at least a few times.
3. You will need to have links pointing to your website to give it any realistic chance of getting viewed in search engines. There are a lot of techniques for doing this and some of the cheap or free ones include setting up a blog and posting frequently, writing and submitting quality and original articles, asking friends and business partners to promote your site on their site and also to participate in online forums.
4. Make your site good for users because at the end of the day the site is intended for the viewing public. Always consider usability in the design, taking time to ensure that the navigation and content is appropriate and easy to for people to take in. The attention span of the average person is very low so you will need to get it right.
5. Integrate offline marketing with your website promotion. Include your website address on business cards, paint your website address across your van if you can and include some ads in shop windows and hand out leaflets in your local area. There is plenty that can be done.
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